Creating an interesting and lasting brand identity is a very considered task. Logos may have to work in colour, in black and white, and sometimes on dark backgrounds. With the London Gastro Group, we developed a number of logos, presenting them in colour, grey and reversed.
Very often in the creation process, one idea leads to another. Sometimes the first idea is best, but sometimes the pinnacle of creativity comes several ideas down the line. Creativity is often piqued by working within particular guidelines rather than having free reign. In this case, we created three distinct logo ideas, one literal and two abstract. One of the abstract ones came out top. And we are very happy with it.
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